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The way the internet works means you must have a registered domain name to set up a functioning website. Without one, there would be no website address for anyone to visit. Only with a registered domain name can customers find you, ambassadors link to you or search engines list you.
The domain name you choose speaks volumes about who you are as a brand and this can bring real benefits for your online reputation and, ultimately, the success of your business venture. At the same time, registering a domain prevents others from using it to gain from your brand or deceive your customers.
A domain name shows potential customers and partners that your business operates in a professional manner. In doing so, it gives your brand increased credibility and establishes trust - something that internet users see as essential when visiting or buying from websites.
The domain name you choose speaks volumes about who you are as a brand and this can bring real benefits for your online reputation and, ultimately, the success of your business venture. At the same time, registering a domain prevents others from using it to gain from your brand or deceive your customers.
